We built this brand for shops that still believe pet care should feel personal, thoughtful, and local. Longevity Project is not a white label line, not a big box brand, and not an Amazon-first supplement company. Our soft chews were developed from the ground up and are made in small, traceable batches by people who care deeply about pets, product quality, and the independent retailers who help bring better options to their communities.
Bringing in a new supplement line is easier when your team feels confident explaining it. That is why we support our retail partners with clear product education, ingredient guidance, simple talking points, and custom collateral when it helps the story come through in-store.
Whether you need staff cheat sheets, shelf talkers, launch support, social content, or a better way to introduce Longevity Project to your customers, we will work with you to make the partnership feel useful, thoughtful, and easy to activate.
Longevity Project was created around the idea that aging support should start before dogs seem old. Our formulas focus on the everyday systems that shape how dogs move, feel, think, and age over time, including joints, gut health, cognitive function, skin barrier health, omega balance, immune balance, and whole-body homeostasis.
Longevity-ONE™ and Longevity-BLUE™ give retailers a clear, complementary story to share with customers who want proactive support for their dog’s best years. The line feels modern, science-informed, and easy to understand without sounding clinical or mass-market.
Here's a first-class introduction to our brand, our core values, and the science behind our formulas. We have additional educational decks available and we're always here to help coordinate custom content for social media posts, printed materials, and more. Give us a shout on the contact form below.
We work with established retailers and pet care businesses that sell directly to pet families, including independent pet stores, veterinary practices, grooming salons, boarding and daycare businesses, trainers, breeders, and select ecommerce retailers.
Our priority is the independent pet channel. We built Longevity Project for retailers who still believe pet care should be personal, local, and guided by real product knowledge. Approved wholesale accounts are expected to follow our current MAP policy, avoid unauthorized marketplace resale, and represent Longevity Project in a way that protects brand value and supports independent retail partners.
We are not looking for marketplace-only resellers, Amazon sellers, discount-driven accounts, or businesses created only to access wholesale pricing. We are looking for partners who care about what goes on the shelf, how it is explained, and the trust they build with their customers.
No. Longevity Project was built with independent retailers in mind. We are not an Amazon-first brand, and we are not trying to become another mass-market supplement line. We want to work with thoughtful retail partners who care about quality, education, and long-term customer trust.
Our formulas are developed around proactive support for adult and senior dogs, with a focus on the systems that shape how dogs move, feel, think, and age over time. Longevity-ONE™ supports joints, gut health, cognition, and healthy aging, while Longevity-BLUE™ supports skin barrier health, immune balance, omega balance, antioxidant activity, and long-term health. While many formulas might touch on single issues, we focus on supporting the connections between the systems (like the gut-brain axis) that keep pets feeling their best before the years add up. A modern approach to pet health and wellness, backed by the latest science.
Absolutely. Don't recognize our soft chews? They don't look the 5 typical shapes from the major co-packers that brands just repackage over and over. That's because our soft chews were developed by us from the ground up. They are not a generic white label line, and our formulas are not mass produced as a copy of something already on the shelf. We care about making something distinct, thoughtful, and easy for independent retailers to stand behind.
After your first order, we want the partnership to feel supported, not transactional. We can help with product education, staff talking points, launch guidance, shelf talkers, social content, and custom collateral when useful. We are also happy to talk through which products make the most sense for your customers, how to introduce the line in-store, and what questions your team may hear from pet parents.
Our goal is to be a brand you can actually work with. We want independent retailers to feel confident carrying Longevity Project, explaining the products, and building repeat customer interest over time.
